Indeed, in a today competitive market environment, you cannot avoid digital marketing in your day-to-day business operation. First, people look and search products or services in digital platforms such as Google, Facebook, Instagram, WhatsApp and more. Further, in Malaysia, 25 million are online and 34% shop online! These numbers show how big the market in our country to explore. Enhance your business from zero to hero by understanding and applying basic digital marketing to your business. Start from scratch and do research before enter the wild market. Why people use digital marketing and the pros and cons. What strategy, platforms and tools you need to use and suitability to capture the market based on your business niche accordingly. So, increase your profit by going digital and prove this investment is worthy!
What will you apply in Digital Marketing Fundamental training?
1. Basic Marketing Tools
Understand the difference between free and paid marketing and its platform. The impact of branding for entrepreneurs and business owners on their business and future.
2. Google Trends and Search Engine Optimization (SEO)
In brief, analyse current market trends through keyword research tools to compare the favourite keywords, target market and search pattern. Use popular keywords as a way to win the competition in Google search.
3. Facebook for Business
Create your own business pages, graphic design, business page roles, schedule post and understanding its functions.
4. Copywriting Techniques
Practically apply the copywriting to convince the audience, understand the types of copywriting and its importance.
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Student guideline for Go-eCommerce (APK)
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